Clicks don’t pay the bills. Customers do.
Explore real campaign results and the measures we use to judge useful progress: relevant enquiries, cost per lead and opportunities for your business.
Campaign snapshots.
Actual results from Brixx campaigns, covering lead generation and website subscribers. Client identities are anonymised where appropriate. Each snapshot shows the recorded campaign activity; outcomes vary by business, budget and offer.
75 form leads
£4.26 per lead · £319.74 ad spend
75 form leads generated at £4.26 per lead, with £319.74 in advertising spend. The campaign reached 11,049 people and recorded 18,083 impressions.
18 leads in 7 days
£7.87 per lead · £141.73 ad spend
18 form leads generated in seven days, at £7.87 per lead and £141.73 in advertising spend. Client identity anonymised.
5 leads in one day
£4.14 per lead · £20.71 ad spend
Five form leads generated in one day, at £4.14 per lead and £20.71 in advertising spend. Client identity anonymised.
169 website subscribers
£7.13 per subscriber · £1,205.52 ad spend
169 website subscribers recorded at £7.13 per subscriber, with £1,205.52 in advertising spend.
What we look at together.
RELEVANCE
Quality of enquiry
Are the people enquiring a good fit for your service, location and offer?
EFFICIENCY
Cost per lead
What does it cost to generate an enquiry, and how does that change as we learn?
BUSINESS OUTCOME
From enquiry to customer
Where follow-up information is available, how many enquiries become bookings or paying customers?
The story behind the numbers.
These results show recorded campaign activity. We look beyond the headline numbers to understand the campaign goal, advertising spend, enquiry quality and what happens after the first response.
CASE STUDIES
The context behind the numbers
Campaign goal, service area, time period, advertising spend, enquiries and the business outcome.
CLIENT FEEDBACK
Feedback with context
Client comments will be included only with permission and a clear connection to the work described.
FROM THE NUMBERS TO YOUR BUSINESS
What could the right campaign do for you?
Every business starts from a different place. Let’s discuss your goals and what we would measure. Start with 30 days of free ad management, subject to assessment; ad spend is separate.